Marketing and Communications

National Television Commercial

Berkshire Hathaway HomeServices recently launched a new television commercial that focuses on the homeselling process. This clearly sets us apart from the buyer-focused ads the industry typically produces.

The television concept, titled “Calls,” profiles a series of homesellers as they get the call from their real estate agent announcing that their home has sold. The commercial captures the honest emotions of the homeselling process and reveals the real value of working with a knowledgeable real estate agent.

 

National Marketing

Berkshire Hathaway HomeServices - Wall Street Journal Ad

Wall Street Journal Ad

Berkshire Hathaway HomeServices runs national television and print ad campaigns:

  • Television commercial airs on national cable
  • Print runs in major publications, including the Wall Street Journal
  • Digital advertising
  • Social Media campaign
  • Sponsorship of the HGTV series 'Fixer Upper' featuring Chip and Joanna Gaines

We support the national Good to Know.® campaign that builds awareness for the Berkshire Hathaway HomeServices brand on a national scale. The campaign identifies our sales professionals as being 'good to know' when navigating the complicated process of buying or selling a home.

Print Campaign

Print Campaign

Regional Marketing

Along with our national marketing strength, we provide our agents with regional print and online marketing systems and support. Rather than generic and preprinted materials, our agents utilize customized marketing tools to satisfy the unique needs of every client. Our marketing services include Homefinding Guides and HomeSelling Proposals, Property Marketing Flyers, targeted Direct Mail Programs, Seller Property Videos, Luxury Collectionâ„  materials and much more.